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Date : 2012-12-28
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Rating : 5.0
Reviews : 12
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Just Good Business The Strategic Guide to Aligning ~ Just Good Business The Strategic Guide to Aligning Corporate Responsibility and Brand Kellie A McElhaney on FREE shipping on qualifying offers Corporate social responsibility CSR can help companies build customer loyalty recruit and retain employees
Just Good Business The Strategic Guide to Aligning ~ Just Good Business shows leaders and managers how to develop a unifying strategy for guiding their CSR work She walks readers through the process of connecting their CSR efforts to the companys core corporate strategy business objectives and core competencies
Just Good Business The Strategic Guide to Aligning ~ Corporate social responsibility CSR can help companies build customer loyalty recruit and retain employees and stand out in a crowded marketplace But to be most effective CSR must be intimately connected to the corporate brand—it must reinforce a company’s unique identity and be an integral part of how a company tells its story
Just Good Business The Strategic Guide to Aligning ~ Start by marking “Just Good Business The Strategic Guide to Aligning Corporate Responsibility and Brand” as Want to Read Just Good Business The Strategic Guide to Aligning Corporate Responsibility and Brand But to be most effective CSR must be intimately connected to the corporate brand—it must reinforce a company’s unique
Just Good Business The Strategic Guide to Aligning ~ Corporate social responsibility CSR can help companies build customer loyalty recruit and retain employees and stand out in a crowded marketplace But to be most effective CSR must
Just Good Business The Strategic Guide to Aligning ~ Just Good Business The Strategic Guide to Aligning Corporate Responsibility and Brand by Kellie A McElhaney 2008 Hardcover Be the first to write a review About this product
Customer reviews Just Good Business The ~ In Just Good Business McElhaney provides a strategic guide to make CSR count in any business In Just Good Business McElhaney ties corporate acts of social good to good business practice branding and financial growth
Just Good Business by Kellie McElhaney ~ While everyone from corporate board members to Sports Illustrated writers is discussing global warming and going green Kellie McElhaney’s timely book Just Good Business The Strategic Guide to Aligning Corporate Responsibility and Brand discusses the ethical business strategy called Corporate Social Responsibility CSR
an excerpt from Books for Business and Personal Development ~ nition of strategic corporate social responsibility a business strategy that is integrated with core business objectives and core competencies of the fi rm and from the outset is designed to create business value and posi tive social change and is embedded in daytoday business culture and
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